9 August 2017

AAN’s Middle-Class Growth Initiative Launches $2.5 Million Campaign Featuring Ohioan Affected by America’s Broken Tax Code

– Former metal worker tells Congress, “pass tax reform that brings the middle class back.”

– TV ad will run on national cable and in 24 congressional districts for the rest of the month

WASHINGTON – Today, American Action Network’s Middle-Class Growth Initiative (MCGI) launched a massive $2.5 million TV ad campaign featuring the personal testimony of a former metal worker from Ohio impacted by America’s outdated and uncompetitive tax code. The ad, titled “Laid Off,” will air on national cable and in 24 congressional districts nationwide. View the list of districts here.

The new ad features the story of Albert, a father and former metal worker, who was laid off from his job after his employer could no longer keep up with foreign competition. America’s outdated tax code is causing thousands of good-paying jobs like Albert’s to flee overseas to places like China.

“There are millions of middle class Americans just like Albert who had the dignity of a good-paying job and the ability to provide for their families until our tax code failed to keep up with foreign competition,” said AAN Executive Director Corry Bliss. “We are committed to standing up for Americans who have been left behind by our broken tax code, and sharing real stories to raise awareness on how jobs have fled to countries like China. It’s time for Congress to act and defend hard-working Americans and their families across the country.”

In conjunction with the ad buy, AAN’s MCGI is running a previously announced $1 million radio ad campaign in 34 congressional districts nationwide and carrying out grassroots organizing at town halls to build momentum for a tax system that lowers rates and prioritizes working families and jobs creators.

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SCRIPT

ALBERT: I was proud of my job.

I was middle class,

And it meant a better life for my daughter.

But with more foreign competition – I got laid off.

America’s tax code is so complicated – we can’t be as competitive.

Thousands of jobs like mine are lost to places like China.

So when I see Congress working to cut taxes for working families,

And brings jobs back,

I know how that matters.

Tell [Member of Congress], keep fighting for tax reforms that brings the middle class back.


Ruth Guerra

Communications Director