11 October 2017

American Action Network Launches $500K Animated Digital Ad Highlighting Middle-Class Tax Cut Under Tax Reform Framework

Ad underscores $1,200+ tax cut for middle-class families, targets 42 congressional districts nationwide

WASHINGTON – American Action Network’s Middle-Class Growth Initiative (MCGI) today released an animated digital ad campaign as part of its multi-million dollar effort to advocate for pro-growth tax reform. The ad simulates a search query on tax reform to highlight tax cuts for middle-class families under the Tax Reform Framework, according to findings from an independent analysis. The $500,000 digital campaign will run for two weeks on various digital platforms including YouTube, Facebook, and Twitter in 42 congressional districts nationwide. View the list of districts targeted here.

“For too long, hardworking Americans have suffered under an outdated and unfair tax code. Families living paycheck to paycheck, working hard to get ahead, deserve some relief,” said AAN Executive Director Corry Bliss. “The Tax Reform Framework released by the White House and congressional leaders is designed to lessen the burden on middle-class families. Now is the time for Congress to make meaningful tax reform a reality, allowing America’s middle class to see more money in their paychecks and save for the future.”

View the ad here.

American Action Network’s Middle-Class Growth Initiative is a special project launched in August to advance tax reform in Congress. The multi-pronged effort, now totaling over $10 million, has included advertising on television, radio, direct mail, digital platforms and mobile billboards in over 40 congressional districts nationwide.


Ruth Guerra

Communications Director