AAN Launches $2.5 Million TV Campaign Urging Congress to Keep Fighting Back Against Opioid Epidemic
Ads follow House passage of over 50 bills to combat the opioid epidemic, will run on broadcast and cable in 10 congressional districts nationwide
WASHINGTON – Following the passage of over 50 bills to combat the opioid epidemic in the U.S. House of Representatives, American Action Network (@AAN) is launching a $2.5 million TV campaign encouraging the House to continue tackling this crisis and urging the Senate to act quickly and pass legislation. The bipartisan, member-specific ad campaign features a mother talking about the impact the opioid epidemic has had on her family and thanking members of Congress for their efforts fight against opioid addiction. View a complete list of districts targeted here.
“We thank the House for working in a bipartisan fashion to curb opioid addiction and provide resources for treatment and recovery,” said Corry Bliss, AAN Executive Director. “However, there is still more to be done, and AAN’s latest campaign urges both Republicans and Democrats to continue fighting on behalf of families across the country who are suffering because of this crisis every day.”
Prior to the House passage of over 50 bills to combat the opioid epidemic, AAN launched a campaign urging Congress to confront this deadly crisis. Following passage, AAN has been encouraging constituents to thank their representative, and tell them to keep fighting on behalf of families across the country. The multi-pronged effort, now totaling $4.5 million, has included advertising on television, digital targeting and direct mail in over 25 congressional districts nationwide.
Watch an example of the ad here.
KELLY: Our son began his journey to addiction in ninth grade.
After Joel tore his ACL, they gave him OxyContin.
This March, Joel died from a heroin overdose.
With all the arguing in Washington, the opioid epidemic hasn’t gotten enough attention.
But [member of Congress] is working with Republicans and Democrats to make a difference.
Call [member of Congress].
Thank [him/her] for fighting against opioid addiction.