Health Care26 January 2017

AAN Launches Snapchat Geofilter Surrounding GOP Retreat

– Filter Advertises A Quality, Affordable Plan via

WASHINGTON – Today the American Action Network (@AAN) announced it purchased Snapchat geofilters and geotargeted digital ads surrounding this week’s congressional GOP Retreat in Philadelphia where President Donald Trump and Republican Members of Congress will gather to discuss key issues, including a patient-centered health care system. Through a filter featuring, Snapchat users in the Philadelphia area will be reminded of House Republicans’ health care plan to replace the Affordable Care Act.

“Key leaders are gathering to discuss how to provide relief from the failed health care law that has stiffed millions of Americans,” said Corry Bliss, AAN Executive Director.  “As conservatives lay out a new path forward on a variety of issues, AAN will use every new and innovative tool to ensure Americans know there’s a plan to make quality, affordable health care a reality, and to let our leaders know that moving forward with that plan should be a top priority.”

This month, AAN has launched aggressive, data-driven ad campaigns, totaling over $4 million, across the country to highlight the failures of the current healthcare system and the House Republican health care plan to repeal and replace it.

See the image of the filter below and the digital ad here. Users can snap a picture and swipe right to place the filter on top of their photos. Filter background is transparent on the Snapchat app.

The American Action Network is a 501(c)(4) ‘action tank’ that creates, encourages and promotes center-right policies based on the principles of freedom, limited government, American exceptionalism, and strong national security. The American Action Network’s primary goal is to put our center-right ideas into action by engaging the hearts and minds of the American people and spurring them into action to advance our center-right policy agenda.

Courtney Parella

Communications Director