15 August 2017

AAN’s Middle-Class Growth Initiative Launches $500,000 Digital Campaign on Tax Reform

Ads will target mobile users in 31 congressional districts nationwide

WASHINGTON – American Action Network’s Middle-Class Growth Initiative (MCGI) announced a $500,000 digital ad campaign to further momentum on reforming America’s broken tax code. For the next thirty days, digital video and display ads will engage mobile users in 31 congressional districts nationwide. The unique, member-specific ads prompt constituents to urge their member of Congress to deliver meaningful tax reform that lowers rates for middle-class families, creates jobs and raises wages. View the list of districts targeted here.

“It’s time to cut taxes for working families. Congress must act on tax reform that will deliver more jobs, bigger paychecks, and allow the U.S. to compete with countries like China,” said Corry Bliss, AAN Executive Director. “Polls show Americans are ready for tax reform, and AAN’s Middle-Class Growth Initiative will continue working to build momentum for a pro-growth tax code with lower rates. With this latest effort, across 31 congressional districts, we’re urging Americans to make their voices heard and urge their member of Congress to keep up the fight and make meaningful tax reform a reality.”

In addition to digital ads, the Middle-Class Growth Initiative’s multi-pronged approach includes a previously announced $3.5 million TV and radio ad campaign, as well as mobile billboards circling town halls in key congressional districts nationwide.

Example of Display Ad: 

Example of Digital Video:

Courtney Parella

Communications Director