WASHINGTON – The 501(c)(4) American Action Network (AAN) and their sister super PAC the Congressional Leadership Fund (CLF) today announced that veteran digital operative Brian Lyle will serve as the new Chief Marketing Officer of both organizations. With over 15 years of political experience, Lyle will lead digital strategy for a robust digital operation in both issue advocacy advertising and independent expenditures.

 “Brian is a sharply talented digital strategist who brings the kind of expertise conservatives need to compete and win,” said Mike Shields, President of AAN and CLF. “I’m thrilled Brian will be leading a new, dynamic digital operation central to our success in advancing center-right policies and candidates.”

 Lyle most recently ran his own consulting firm, servicing campaigns, organizations and companies. His political experience includes stints at the Republican National Committee (2003-2004), the National Republican Senatorial Committee (2005-2006), and Generation Opportunity (2013-2015). Lyle has also worked in the public affairs industry developing online grassroots campaigns for numerous campaigns, committees, Fortune 100 companies, trade associations and non-profit organizations.

“From policy to politics, victory hinges on successfully communicating our conservative message to the American people. We must be innovative in how we connect with our audience in the digital sphere,” said Brian Lyle, Chief Marketing Officer. “I’m excited to be joining a great team of experienced operatives focused on developing and executing the best strategies and tactics for winning.”

In the past year, AAN has run over $9 Million in advertising to advance center-right policy solutions in Congress. Last cycle, AAN and CLF, which is the super PAC dedicated exclusively to preserving and expanding the House Republican Majority, spent a combined $20 million in independent expenditures. The two groups raised a combined $104 million from 2011-2014.