13 March 2017

American Action Network & Congressional Leadership Fund, First Outside Groups to Receive Preferred Partnership with Google

WASHINGTON – Today, the American Action Network (AAN) and Congressional Leadership Fund (CLF) jointly announce that they have become the first nonprofit 501(c)4 and super PAC, respectively, to enter into a Preferred Partnership with Google to further innovation and efficiency in their online advertising for 2017 and the 2018 election cycle.

Through this partnership, AAN and CLF intend to transform their digital advertising operation to be an industry leader by educating more Americans on issues important to the success of our nation, including patient-centered health care reform, and CLF looks forward to leveraging the new partnership to win more elections for House Republicans.   

“Americans spend more time online than ever before, and we need to be innovative and efficient with our online content and advertising. I believe this first-in-industry partnership with Google is the first step to ensuring success in 2018 and in our legislative battles. As Rob Portman’s campaign manager in 2016, I saw firsthand that online advertising persuades voters and wins elections,” said Corry Bliss, Executive Director of AAN and CLF.

The Google Preferred Partnership provides AAN and CLF with a discount on premium YouTube inventory, enterprise-level access to Google Consumer Surveys for enhanced polling of American public opinion, and increased measurement and analytical support from Google’s Elections and Advocacy Team. 

“We are thrilled to partner with AAN and CLF once again for the next two years and excited that CLF is the first Super PAC ever to enter into a Google Preferred Partnership. The discount on premium YouTube inventory will allow both organizations to reach more Americans and voters at a lower cost for all their advocacy programs, and we look forward to helping CLF win elections in 2018,” said Google’s Lee Dunn, Head of Industry – Elections.


In 2016, AdWeek credited CLF with running one of the most innovative YouTube advertising campaigns by producing digital-first creative that featured their very own YouTube influencer.

 

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Ruth Guerra

Communications Director