Health Care13 February 2017

American Action Network Rolls Out Year-Round Search Ads on Fifty Members of Congress

WASHINGTON – The American Action Network (@AAN) today is launching search ads targeting 25 liberal Members of Congress and 25 conservative members. Over the next year, AAN’s issue advocacy advertising will appear above organic search results when constituents in the 50 targeted districts query keywords, including the name of their representative. The search ads will run on Google and Bing. Search ads offer AAN data in real-time and the flexibility to quickly adjust ads and replace keywords to match current events. View the full list of members and districts targeted here.

“We are using the latest tools available to hold lawmakers accountable and help deliver on center-right solutions. This aggressive, year-round approach to issue advocacy is unprecedented,” said Corry Bliss, AAN Executive Director. “Liberal lawmakers will have nowhere to hide from the majority of Americans who want to see change and real results.”

This campaign adds another piece to AAN’s arsenal of targeted issue advocacy advertising to drive the most effective messages for center-right policy in the 115th Congress. Last month, AAN spent over $5.2 million in TV, digital, direct mail, and print advertising on repealing and replacing Obamacare with patient-centered reforms.

Examples of AAN’s search ads on Obamacare repeal-replace below:

 


Ruth Guerra

Communications Director