24 July 2018

AAN Continues Ad Campaign Urging Representatives To Keep Fighting Opioid Abuse

New ads urge members of Congress to continue bipartisan efforts on opioid epidemic; will run in 14 congressional districts

WASHINGTON – Following the U.S. House of Representatives’ legislative action in the fight against opioid abuse, American Action Network (@AAN) is continuing its ad campaign encouraging members to keep fighting for families and communities across the country. The bipartisan, member-specific ad campaign features a testimonial from a survivor of opioid addiction and encourages members of Congress to keep working on this important issue. View a complete list of districts targeted here.

“Last month, Congress took action in the fight against opioid abuse by passing more than 50 bipartisan bills to prevent addiction and protect communities from this epidemic,” said Corry Bliss, AAN Executive Director. “Republicans and Democrats have achieved strong bipartisan results on this important issue and AAN is encouraging Congress to continue to keep up the fight against opioid abuse.”

Prior to the House passage of over 50 bills to combat the opioid epidemic, AAN launched a campaign urging Congress to confront opioid abuse. Following passage, AAN has been encouraging constituents to thank their representative, and urge them to keep fighting on behalf of families across the country. The multi-pronged effort, now totaling over $5 million, has included advertising on television, digital targeting, and direct mail in over 25 congressional districts nationwide.

Watch an example of the ad here.

SCRIPT

Lily: My slide in to addiction started five years ago.

I was only 18.

Thanks to the support of my family and an effective rehab program…

…I’ve been clean for almost two years.

But I am one of the lucky ones.

The opioid epidemic deserves more attention.

And that’s why Congress is working to combat this crisis.

I’m really grateful [member of Congress] is helping pass bipartisan solutions to save lives.

Call [member of Congress], tell [him/her] to keep fighting against opioid addiction.


Courtney Alexander

Communications Director