19 September 2017

AAN’s Middle-Class Growth Initiative Unveils $500K Digital Ad Campaign on Tax Reform 

Advertising in 41 congressional districts nationwide

WASHINGTON – As Congress prepares to unveil details of a tax reform plan, American Action Network’s Middle-Class Growth Initiative (MCGI) announced a $500,000 digital ad campaign to urge lawmakers to prioritize tax cuts for working families and small businesses. The ad features the personal testimony of a working family and small business owner from Wisconsin to highlight how the current U.S. tax code burdens American small businesses. The 15 and 30 second, district-specific ads will run in 41 congressional districts nationwide as part of the MCGI’s ongoing effort to advocate for meaningful, pro-growth tax reform. View the list of districts targeted here.

“Now is the time for Congress to act and make tax relief for working families a reality,” said Corry Bliss, AAN Executive Director. “Conservatives are on the right track and have a winning message on pro-growth tax reform: cut taxes on working families, keep and create jobs here at home, and eliminate loopholes for special interests. That’s exactly what Americans across the country deserve. Lawmakers must deliver on their promise to families or prepare to be held accountable.”

Since August, the Middle-Class Growth Initiative, a special project of the American Action Network, launched a multi-pronged issue advocacy campaign to educate and promote the passage of historic tax reform that will put American growth, American jobs, and American wages first. The efforts now totaling $8 million include advertising on television, radio, direct mail, and mobile billboards in over 40 congressional districts nationwide.

Click Here To Play

SCRIPT

LINDSAY: My husband and I both work, and Jim even started his own business.

JIM: So, a little tax relief from Congress – with a simpler, fairer tax code – gives working families like ours peace of mind.

JIM: Congress, a simpler, fairer tax code is what America’s working families need.


Calvin Moore

Communications Director